What's Shop Blue USA?

Shop Blue USA is more than a Facebook group—it’s a collective action space. Our main group serves a national audience, while state-specific chapters help you connect with makers, artists, and fellow conscious shoppers in your local area.

In our groups, you’ll find:

• 1. Daily posts from small businesses and artists
• 2. Real conversations about shopping blue and ditching problematic brands
• 3. Recommendations, reviews, and resources from your community
• 4. A space for learning, connecting, and creating change through everyday purchases

Do I have to sign up?

Nope. No gatekeeping here. You don’t need to join our email list to be part of the community. You can head straight to Facebook and search Shop Blue USA or your state-specific group to jump in. Example search: "Shop Blue Ohio".

BUT—our email list is where we spotlight amazing small brands, share product roundups, exclusive gift guides, giveaways, and event info. So if you're down for a little inbox inspiration, we’d love to have you there too.

Who's behind all this?

Shop Blue USA is powered by people—not corporations or billionaires.

It was founded and funded by Brandon Love, a fourth-generation small business owner (and the not-rich kind, thank you very much).

Brandon grew up in a working-class home and now runs a wildly successful, progressive candle and body care brand, Bewilderment.

He’s pouring his own money (not venture capital, not corporate handouts) into building this platform—because he's tired of watching mega brands get away with supporting anti-worker, anti-human policies.

Our team includes volunteers, community moderators, and small business advocates who care deeply about economic justice, accessibility, and shaking up the status quo.

We don’t profit from Shop Blue USA. We’re just a bunch of ragtag, loud-mouthed leftists trying to make it easier for good people to buy from better people.

How can I help this movement grow?

• 1. Join your state’s Shop Blue group on Facebook
• 2. Invite 10 of your friends to join
• 3. Follow and share your favorite blue-owned businesses
• 4. Leave reviews, boost posts, and shop intentionally
• 5. Sign up for our newsletter to get spotlights and event updates
• 6. Tag us when you shop small! #ShopBlueUSA

Is there a brand directory?

Not at this time—and honestly, it’s not on our agenda (yet).
Right now, we focus on building thriving communities inside our Facebook groups, where you’ll discover amazing small blue-owned brands through daily posts, spotlights, and member recs.

We don’t collect or store detailed data—just your name and email if you choose to join our newsletter (which features small blue biz spotlights and community updates).
All other data lives on Facebook, and we will never sell or transfer ownership of this project or our communities. Period.

This is a people-first movement, and we plan to keep it that way. 💙

Wanna be featured?

We love shining a spotlight on the folks who make our community so vibrant.

If you’re a small biz owner, artist, maker, or just an all-around awesome human who’s active in our community—we want to share your work with our email newsletter list of thousands of blue shoppers and business owners across the country.

How do you get featured? Easy.
✨ Show up. Post regularly. Engage with others. Be part of the magic.

The more you show up, the more we’ll see you—and the more likely you are to be highlighted in our next spotlight email, social post, or roundup.

So don’t be shy—drop your posts daily, share your work directly from your FB page, cheer each other on!

We're all in this together, and we love lifting up our people.

Can I donate?

We appreciate the love—but nope, we don’t take donations.

Shop Blue USA is proudly self-funded, powered by passion, grit, and the occasional strong cup of coffee. No corporate backing. No big-money donors. Just regular folks doing the damn thing.

But if you want to support us? Here’s how you really make an impact:

• 🗣 Invite 10 friends to join the movement
• 💬 Engage in your local Shop Blue group
• 📣 Shout about us from the rooftops (or at least your socials)

Your voice is more powerful than your wallet here. This is a people-powered movement—and we’re so glad you’re part of it.

Do I have to be a democrat to join Shop Blue?

Not at all! Shop Blue is for anyone who leans left — that includes Democrats, Liberals, Progressives, certain Independents, Leftists, and anyone who believes in moving the world forward, not backward.

What we don’t welcome: right-wing trolls, intentionally argumentative energy, or folks looking to stir the pot for sport.

This is a space for progress, not pointless drama.

Final Notes...

If you're over mega brands backing bigotry, if you're tired of feeling helpless, and if you want to actually make a difference with your dollars—you’ve found your people.

Let’s make conscious shopping cool again. Let’s build a new kind of economy—by us, for us.